IPE Libraray Catalogue Hyderabad catalog

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Kotler, Philip.

Marketing management: analysis, planning, implementation, and control / Philip Kotler - 7th ed. - New Delhi PHI 1991 - xxv, 756p ill; 27cm

Includes index

ISBN: 0876926847

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / KOT

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