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Multinational marketing management /

Keegan, Warren J.

Multinational marketing management / Warren J. Keegan - 2nd ed. - New Delhi Prentice-Hall of India Pvt.Ltd. 1982 - xxii, 613p ill; 23cm

Includes index

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / KEE

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