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Marketing management: operation, strategic and administrative /

Howard, John A.

Marketing management: operation, strategic and administrative / John A. Howard - Illionis Richard D Irwin Inc. 1973 - xii, 560p ill; 22cm

Includes index

ISBN: 0256002274

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / HOW

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Marketing management: operation, strategic and administrative /

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